A new report claims that drone company DJI has bought more of the famed Swiss camera company Hasselblad. The report states that DJI has in fact acquired a majority stake in Hasselblad, less than two years after it bought a minority share of the company in November 2015.
The story was first reported in The Lumious Landscape, but DJI is not yet ready to confirm or deny the report. The company told The Verge, “We have no further news about DJI’s partnership with Hasselblad. We will continue to work together to push forward world-class imaging to creators around the world.”
Hasselblad was founded in 1941 and it is famous for its high-end camera gear, which have been used by professional photographers worldwide, and even beyond; the company’s cameras recorded the Apollo 11 moon landing in 1969. Since DJI first bought part of Hasselblad, the two companies have collaborated at least one project, as the Hasselblad A5D aerial medium-format camera has been offered to customers who buy DJI’s professional aerial drone, the M600. If these new reports are true, we can expect even more DJI drones to use cameras and equipment developed by Hasselblad, and that can only mean great things for people who want to take pictures and videos using those drones.